Monday, December 15, 2003
One way to get top ranking at Google. . .
If you go to Google.com and type in the phrase "miserable failure" (without the quotes) and then hit the "I feel lucky" button, you'll be directed to the biography of George W.
"Now how can that be?" you may wonder. No where in Bush's bio does the writer mention the phrase "miserable failure".
This is obviously a prank, and a clever one, at that. The person who thinks that the guy who is currently occupying the White House is a "miserable failure" posted a blog, asking everyone who had a blog or a website to link the keyword phrase "miserable failure" to the George W. bio site.
Since Google uses Page Rank as part of its alogrhythm to determine which sites come up first in its search rankings, if you can get a couple of thousand people to link to a page using a relatively unpopular phrase....Google will likely rank this page very highly. And rumor has it that Google also looks at blog links very closely, as well.
In this prankster's case, it doesn't matter that the bio page didn't use the phrase in its copy or title. All it took was a few thousand people casting their opinion via a link.
It might be a better use of time to encourage people to do that kind of linking for your site, with a highly competitive phrase! Now that could be profitable! :)
¶ 12/15/2003 08:56:00 PM
If you go to Google.com and type in the phrase "miserable failure" (without the quotes) and then hit the "I feel lucky" button, you'll be directed to the biography of George W.
"Now how can that be?" you may wonder. No where in Bush's bio does the writer mention the phrase "miserable failure".
This is obviously a prank, and a clever one, at that. The person who thinks that the guy who is currently occupying the White House is a "miserable failure" posted a blog, asking everyone who had a blog or a website to link the keyword phrase "miserable failure" to the George W. bio site.
Since Google uses Page Rank as part of its alogrhythm to determine which sites come up first in its search rankings, if you can get a couple of thousand people to link to a page using a relatively unpopular phrase....Google will likely rank this page very highly. And rumor has it that Google also looks at blog links very closely, as well.
In this prankster's case, it doesn't matter that the bio page didn't use the phrase in its copy or title. All it took was a few thousand people casting their opinion via a link.
It might be a better use of time to encourage people to do that kind of linking for your site, with a highly competitive phrase! Now that could be profitable! :)
¶ 12/15/2003 08:56:00 PM
