Monday, February 21, 2005
The Problem with PowerPoint...
Last week, a new client asked me to review a sales PowerPoint presentation. He felt "something" was missing, but he couldn't define what it was.
Indeed, a few critical components were awry. But chiefly, I recommended adding a problem statement.
The presentation was obviously very slickly put together by a professional designer with a glib eye for color, contrast, and clip art. But aside from looking like they spent a bundle on design to tell what the company did; the presentation was devoid of good storytelling and a compelling call to action.
Take a critical look at your own presentation. How effectively does it outline a problem? How well does it tell a story? When does it motivate your audience to take a desired action?
If these basic persuasive components are missing, all the artistry in the world won't transform your PowerPoint slides into a compelling presentation.
Sometimes it takes a few transition slides to repair an otherwise "OK" presentation.
And sometimes, it's "back to the drawing board." ¶ 2/21/2005 08:43:00 PM
Last week, a new client asked me to review a sales PowerPoint presentation. He felt "something" was missing, but he couldn't define what it was.
Indeed, a few critical components were awry. But chiefly, I recommended adding a problem statement.
The presentation was obviously very slickly put together by a professional designer with a glib eye for color, contrast, and clip art. But aside from looking like they spent a bundle on design to tell what the company did; the presentation was devoid of good storytelling and a compelling call to action.
Take a critical look at your own presentation. How effectively does it outline a problem? How well does it tell a story? When does it motivate your audience to take a desired action?
If these basic persuasive components are missing, all the artistry in the world won't transform your PowerPoint slides into a compelling presentation.
Sometimes it takes a few transition slides to repair an otherwise "OK" presentation.
And sometimes, it's "back to the drawing board." ¶ 2/21/2005 08:43:00 PM
