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Saturday, March 26, 2005
  Simple PowerPoint That Sizzles!

Obviously, the postcard below didn't spend a lot in graphic design. But boy, was it ever effective!


When I saw it, I instantly knew what to do. This direct mail piece contained a strong call to action and no extraneous information to confuse me: I went to the site immediately.

And I loved the cryptic tagline "...reporting the news the news won't report" -- brilliant! An underground news blogsite! The name and tagline said it all, and the Courier, type-writer font appealed to my 40-something sense of nostalgia for old-style, underground reporting. You know, the kind where the writer talks about how "The Man" is puttin' down "the people".

Now, think about this kind of technique when you put together your next PowerPoint presentation. Your presentation doesn't HAVE to use every techno-gizmo to be effective. It doesn't have to be design or clip-art heavy.

Sometimes, simplicity sizzles!
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