Wednesday, April 06, 2005
"Yes or No" PowerPoint Headlines...
Here's a brief podcast about one of my pet peeves... "Yes or No" Headlines.
It's from one of my copy writing tutorials from 2001, but it still holds true today. Take a look at your own headline copy in your PowerPoint presentations....how can you reword them so that they aren't "Yes or No"?
Listen to this podcast to find out why "Yes or No" headlines aren't particularly effective as a copy writing technique.
Duration: 33 seconds
¶ 4/06/2005 12:17:00 PM 
Here's a brief podcast about one of my pet peeves... "Yes or No" Headlines.
It's from one of my copy writing tutorials from 2001, but it still holds true today. Take a look at your own headline copy in your PowerPoint presentations....how can you reword them so that they aren't "Yes or No"?
Listen to this podcast to find out why "Yes or No" headlines aren't particularly effective as a copy writing technique.
Duration: 33 seconds
¶ 4/06/2005 12:17:00 PM
