Country Music Awards and Annual Sales Meetings

Many years ago, I remember a colleague saying that you couldn't go wrong if you picked a current country music album title as the overall theme for your annual sales conference.

Hmmmm....I wonder if that still holds true. The CMA Awards (Country Music Association) are tonight in New York: which album name is the best bet for your corporate sales conference theme?

• Be Here - Keith Urban
• Feels Like Today – Rascal Flatts
• Live Like You Were Dying – Tim McGraw
• Somewhere Down In Texas – George Strait
• There’s More Where That Came From – Lee Ann Womack

I'm not familiar with the lyrics or music of any of these songs. But "Be Here", "Feels Like Today" and "There's More Where That Came From" might make excellent corporate sales meeting themes.

"Live Like You Were Dying" might work for a pharmaceutical or metaphysical sales conference. And I don't know, but I expect that "Somewhere Down in Texas" could work well as a theme for the US oil industry or any other corporation that profited mightily from the Katrina disaster.

And I'd definitely steer clear of this year's nominees for best country music video:

• Alcohol - Brad Paisley
• As Good As I Once Was - Toby Keith
• Days Go By - Keith Urban
• I May Hate Myself In The Morning - Lee Ann Womack
• When I Think About Cheatin - Gretchen Wilson

So much for the corporate pep rally! Looks like my old coworker was right: stick with the album cover title. But avoid the actual songs.

¶ 11/15/2005 06:10:00 PM