Wednesday, December 07, 2005
Naming your website or company: 2 Great Tools
The whole idea of "naming" has come up a lot for me lately. I am frequently asked about that old devil - "what should I name my new website / company / product / blog: especially since all the good names are already taken?"
Great question. But I'm not so sure that all the good names ARE taken!
A better question: "What's a good name for my new company, product, or website?"
I think if you are a small business, you'll want to start with that question instead!
(Notice: I didn't say the "ideal" or "perfect" name. Just a good name. There is no such thing as the perfect name, so get over any perfectionist tendencies you might have right away!)
When I consult with companies on the whole "naming" issue, I tell them that there are a few things they should know about the theory of picking a new name, as well as a few online tools they can use to make sure their name is a) unique and b) available.
This is valuable stuff-- it's information that ad agencies and marketing firms don't want you to know!
The truth is: you can do this. You can name your own company and land your dotcom URL. And you don't have to pay some marketing gurus tens of thousands to do this basic task.
If you know your customers, niche, products, offerings, services, etc. -- then you ARE the best person to name your company or website! But a word of caution: if you spend over a week on this most basic task, you are PROCRASTINATING! This is not the toughest task when it comes to running your business.
So I'm going to cut through myths and get to reality -- and I'll give you the tools to DIY quickly - so Do It Yourself Today!
Tool #1 - The Naming Podcast -- This podcast is about 20 minutes long. I usually give this presentation as a chalk talk -- but because you might be driving or running, I'm just talking my way through the visuals. Listen to this podcast first -- then go to Tool #2:
Tool #2 - The Nitty Gritty Naming Tools - In previous posts, I alluded to the idea that there are some free and cheap online tools that can let you brainstorm and snap up great names for your new website or company. This is a 6.5 minute video presentation that shows you exactly how to pick a "hip and now" name for your company.
And if you think that all the "hip and now" dotcom names are taken by December 7, 2005 -- think again.
The video shows you unequivocally -- it's not true! There are several hip and now names that are available for you to snap up online right now! ¶ 12/07/2005 09:33:00 PM
The whole idea of "naming" has come up a lot for me lately. I am frequently asked about that old devil - "what should I name my new website / company / product / blog: especially since all the good names are already taken?"
Great question. But I'm not so sure that all the good names ARE taken!
A better question: "What's a good name for my new company, product, or website?"
I think if you are a small business, you'll want to start with that question instead!
(Notice: I didn't say the "ideal" or "perfect" name. Just a good name. There is no such thing as the perfect name, so get over any perfectionist tendencies you might have right away!)
When I consult with companies on the whole "naming" issue, I tell them that there are a few things they should know about the theory of picking a new name, as well as a few online tools they can use to make sure their name is a) unique and b) available.
This is valuable stuff-- it's information that ad agencies and marketing firms don't want you to know!
The truth is: you can do this. You can name your own company and land your dotcom URL. And you don't have to pay some marketing gurus tens of thousands to do this basic task.
If you know your customers, niche, products, offerings, services, etc. -- then you ARE the best person to name your company or website! But a word of caution: if you spend over a week on this most basic task, you are PROCRASTINATING! This is not the toughest task when it comes to running your business.
So I'm going to cut through myths and get to reality -- and I'll give you the tools to DIY quickly - so Do It Yourself Today!
Tool #1 - The Naming Podcast -- This podcast is about 20 minutes long. I usually give this presentation as a chalk talk -- but because you might be driving or running, I'm just talking my way through the visuals. Listen to this podcast first -- then go to Tool #2:
Tool #2 - The Nitty Gritty Naming Tools - In previous posts, I alluded to the idea that there are some free and cheap online tools that can let you brainstorm and snap up great names for your new website or company. This is a 6.5 minute video presentation that shows you exactly how to pick a "hip and now" name for your company.
And if you think that all the "hip and now" dotcom names are taken by December 7, 2005 -- think again.
The video shows you unequivocally -- it's not true! There are several hip and now names that are available for you to snap up online right now! ¶ 12/07/2005 09:33:00 PM
