Monday, March 13, 2006
PowerPoint for PR Pros: the Streaming Media Solution
Last week's Google gaff made one thing perfectly clear: carefully review your PowerPoint show notes before posting your PowerPoint Presentation online!
As a result of the Google goof, Investor Relations and other PR professionals will want to think a little more deeply about how they post online PowerPoint presentations... and the role streaming media can play in strengthening and safeguarding critical corporate communications.
Because let's face it: multimedia is becoming increasingly important for corporate communications. Most of your audience members have high speed connections. They have sound cards. They have iPods, mp3 players, Blackberries, and other hand held devices. They expect more sophistication from a corporate Investor Relations Department.
At a bare minimum, you can easily convert your PowerPoint presentations into rich, streaming multimedia content with narration, audio, video, graphics, animations, slide transitions and hyperlinks. This is incredibly easy to do...a few clicks of a button, and you can make your company's messages more powerful, secure, and relevant.
It's a wonder more publicly traded companies don't do this...not to mention small businesses. It's not like converting PowerPoint to streaming media is particularly difficult or expensive.
For a streaming media solution, consider a PowerPoint add-in product like impatica for PowerPoint. A few clicks, and you can successfully transform your PowerPoint presentation into a multimedia file that can be viewed on any web browser, across multiple operating platforms...and even on many hand-held devices. The impatica interface will even upload the optimized multimedia file for you!
impatica not only optimizes and shrinks PowerPoint files for online delivery, it also preserves your transitions, audio, animations, and graphics...so that your online audience can experience the presentation the way you intended. The impatica folks offer a free 30 day trial of their brilliant software, so that you can evaluate just how easy it is to convert PowerPoint presentations to web-optimized streaming media.
Let's learn from the Google IR mistake...and give our online audiences a better online presentation experience with optimized streaming media.
Note: I've used impatica for years, and you'll even see a testimonial (with my grinning mug) from me at this link. ¶ 3/13/2006 04:06:00 PM
Last week's Google gaff made one thing perfectly clear: carefully review your PowerPoint show notes before posting your PowerPoint Presentation online!
As a result of the Google goof, Investor Relations and other PR professionals will want to think a little more deeply about how they post online PowerPoint presentations... and the role streaming media can play in strengthening and safeguarding critical corporate communications.
Because let's face it: multimedia is becoming increasingly important for corporate communications. Most of your audience members have high speed connections. They have sound cards. They have iPods, mp3 players, Blackberries, and other hand held devices. They expect more sophistication from a corporate Investor Relations Department.
At a bare minimum, you can easily convert your PowerPoint presentations into rich, streaming multimedia content with narration, audio, video, graphics, animations, slide transitions and hyperlinks. This is incredibly easy to do...a few clicks of a button, and you can make your company's messages more powerful, secure, and relevant.
It's a wonder more publicly traded companies don't do this...not to mention small businesses. It's not like converting PowerPoint to streaming media is particularly difficult or expensive.
For a streaming media solution, consider a PowerPoint add-in product like impatica for PowerPoint. A few clicks, and you can successfully transform your PowerPoint presentation into a multimedia file that can be viewed on any web browser, across multiple operating platforms...and even on many hand-held devices. The impatica interface will even upload the optimized multimedia file for you!
impatica not only optimizes and shrinks PowerPoint files for online delivery, it also preserves your transitions, audio, animations, and graphics...so that your online audience can experience the presentation the way you intended. The impatica folks offer a free 30 day trial of their brilliant software, so that you can evaluate just how easy it is to convert PowerPoint presentations to web-optimized streaming media.
Let's learn from the Google IR mistake...and give our online audiences a better online presentation experience with optimized streaming media.
Note: I've used impatica for years, and you'll even see a testimonial (with my grinning mug) from me at this link. ¶ 3/13/2006 04:06:00 PM
