Thursday, April 06, 2006
PowerPoint and Hollywood
Big Media Backlash: In this 3 and half minute video, TJ Walker explains why you might not want to "go Hollywood" with your PowerPoint presentation.
One of the nicest things about the internet as a medium is that we get to hear and see messages from outside the realm of Hollywood or New York. I know the internet scares big media because it fragments their markets and messages.
But it's great for audience members.
As an audience member, it's wonderful to have more and deeper niches to explore. For example, I'm not terribly interested in watching yet another shallow TV show about what it's like to be 20-something and living in New York or Los Angeles.
That's just me, though. Lots of people like that stuff. Hurray for them.
But as for me, I can turn to the internet and find a niche site that can entertain and educate me for hours by providing unique content with interesting voices. Now, these are people, opinions, and points of view from all over the world...big and small towns...and these messages will probably never make it to the US mainstream.
I've read many terrific stories that will probably never be published by a big New York publishing house or produced in Hollywood. And I have heard stunning international music that will never get picked up by a major label and played to death on the radio. I've downloaded this music online, and I've bought it out of the trunks of cars...directly from the artists themselves.
Record companies hate that.
But finding and grooving on your own small niche is much cooler than merely digesting a performance or piece of art that some big city media machine produces like pabulum and tries to shove down your throat with its heavy-handed marketing tactics.
And isn't telling your friends about the cool niche you found using your "word of mouth power" a LOT more deliciously effective than say, purchasing a big-media produced TV commercial?
Don't buy into the big media machine.
Go ahead and find your own interesting niche. Or create your own....
Find all the cool people and sites in Beijing, China. Check out the architectural marvels in Riyadh, Saudi Arabia. Listen to music from fabulous musicians from the Cameroon. Stop to wonder why so many Lithuanians are spectacular visual artists. Watch an online video produced in Cincinnati, Ohio.
Spend some quality time on the internet, and Hollywood and New York seem very tired, indeed. ¶ 4/06/2006 04:47:00 PM
Big Media Backlash: In this 3 and half minute video, TJ Walker explains why you might not want to "go Hollywood" with your PowerPoint presentation.
One of the nicest things about the internet as a medium is that we get to hear and see messages from outside the realm of Hollywood or New York. I know the internet scares big media because it fragments their markets and messages.
But it's great for audience members.
As an audience member, it's wonderful to have more and deeper niches to explore. For example, I'm not terribly interested in watching yet another shallow TV show about what it's like to be 20-something and living in New York or Los Angeles.
That's just me, though. Lots of people like that stuff. Hurray for them.
But as for me, I can turn to the internet and find a niche site that can entertain and educate me for hours by providing unique content with interesting voices. Now, these are people, opinions, and points of view from all over the world...big and small towns...and these messages will probably never make it to the US mainstream.
I've read many terrific stories that will probably never be published by a big New York publishing house or produced in Hollywood. And I have heard stunning international music that will never get picked up by a major label and played to death on the radio. I've downloaded this music online, and I've bought it out of the trunks of cars...directly from the artists themselves.
Record companies hate that.
But finding and grooving on your own small niche is much cooler than merely digesting a performance or piece of art that some big city media machine produces like pabulum and tries to shove down your throat with its heavy-handed marketing tactics.
And isn't telling your friends about the cool niche you found using your "word of mouth power" a LOT more deliciously effective than say, purchasing a big-media produced TV commercial?
Don't buy into the big media machine.
Go ahead and find your own interesting niche. Or create your own....
Find all the cool people and sites in Beijing, China. Check out the architectural marvels in Riyadh, Saudi Arabia. Listen to music from fabulous musicians from the Cameroon. Stop to wonder why so many Lithuanians are spectacular visual artists. Watch an online video produced in Cincinnati, Ohio.
Spend some quality time on the internet, and Hollywood and New York seem very tired, indeed. ¶ 4/06/2006 04:47:00 PM
