Thursday, June 22, 2006
The Business Blog is a Presentation
The business blog is quickly becoming an must-have marketing and communication tool...every bit as essential as a phone, fax machine, or web site.
And I am excited to learn that more and more non-bloggers are interested in learning about how to evolve the blog as an effective business presentation platform.
I gave a presentation earlier this month on "Blogging Basics: the Business Benefits of the Company Blog." I was heartened to receive 2 emails several days after the blogging event -- 2 of the attendees went ahead and began business blogs of their own. Another is planning to launch an organizational blog in mid-July.
A few others are reading and subscribing to blogs: another fine place to start.
And I only gave a one-hour rah-rah speech about business blogging basics. I didn't even get to the intermediate and advanced stuff!
Bottom line: it is easy -- almost too easy -- to START a business blog.
The caveat: Sticking with it; adding regular, thought-provoking content; earning a devoted community/audience -- that takes commitment!
I'll visit the newly hatched blogs in three months -- to see how much further each has evolved over time.
Until then, keep on blogging! ¶ 6/22/2006 03:35:00 PM
The business blog is quickly becoming an must-have marketing and communication tool...every bit as essential as a phone, fax machine, or web site.
And I am excited to learn that more and more non-bloggers are interested in learning about how to evolve the blog as an effective business presentation platform.
I gave a presentation earlier this month on "Blogging Basics: the Business Benefits of the Company Blog." I was heartened to receive 2 emails several days after the blogging event -- 2 of the attendees went ahead and began business blogs of their own. Another is planning to launch an organizational blog in mid-July.
A few others are reading and subscribing to blogs: another fine place to start.
And I only gave a one-hour rah-rah speech about business blogging basics. I didn't even get to the intermediate and advanced stuff!
Bottom line: it is easy -- almost too easy -- to START a business blog.
The caveat: Sticking with it; adding regular, thought-provoking content; earning a devoted community/audience -- that takes commitment!
I'll visit the newly hatched blogs in three months -- to see how much further each has evolved over time.
Until then, keep on blogging! ¶ 6/22/2006 03:35:00 PM
