Written Content Rules.

I love this quote from Anne Holland, President over at Marketing Sherpa :

Content rules. In fact, if your marketing budget were to expand by say $60,000 this year, instead of investing in an ad campaign, a trade show booth, a DM mailing or more paid search clicks … hire another writer for your staff. Get someone who can kick out content — must-read white papers, keyword-heavy blog entries, compelling PowerPoint presentations, email newsletter articles, etc. Content is your best marketing investment for 2006 and beyond.

Believe Ms. Holland. Every word she says here is true. And she has the research to back it up!

Hire a writer today! ¶ 7/27/2006 04:02:00 PM