In the 1920’s, Dorothy Parker wrote“Brevity is the soul of lingerie.”
In 2006, berevity is also at the heart of your Blackberry email copy.
And while I do not own a Blackberry, I have been seeing them everywhere.
Clients receive my emails on their tiny screens, and remark upon their preference for emails that are short and to the point...so that they can absorb an entire message in one glance.
Always design with the audience in mind, right?
So now I find that I am writing stripped-down, lean-and-mean email to satisfy my Blackberry audience -- it is much like writing the haiku-style Google Adword ads.
Far from full-figured and rich with detail, my email is much less Rubinesque and much more Keira Knightley-ish.
Be kind to your Blackberry email audience. Follow this Blackberry email guide, which I have also written in Haiku form.
(Ahem)
Your Blackberry Email Guide
The Blackberry rules:
First line contains benefit
Second line - call me.
Benefit or Question, then the Call-to-action. That's it.
That's what my Blackberry audience wants, so that is what I give them.
Consider it my Blackberry email diet plan.
