Monday, January 01, 2007
I'm not a MAC. I'm not a PC.
When it comes to creating presentations, I am platform agnostic.
But some of the worst presentations I have ever seen have been created on the Macintosh computer.
No offense to Apple. It's not the Mac.
It's the people who use their Macs to create awful presentations. Using a Mac doesn't turn a bad story teller into a great one.
Case in point: what recent slate of TV commercials could possibly be more offensive than the "I'm a Mac, I'm a PC campaign"? I mean to women, minorities, and people over 30?
When it comes to creating presentations, I am platform agnostic.
But some of the worst presentations I have ever seen have been created on the Macintosh computer.
No offense to Apple. It's not the Mac.
It's the people who use their Macs to create awful presentations. Using a Mac doesn't turn a bad story teller into a great one.
Case in point: what recent slate of TV commercials could possibly be more offensive than the "I'm a Mac, I'm a PC campaign"? I mean to women, minorities, and people over 30?
Seriously. It's not awful because it was created on a MAC...or a PC. Or whatever.
It's awful because it perpetuates stereotypes, is age-ist, racist, sexist...
...so why are these degrading commercials still on my TV? And on Apple's website?
Doesn't Apple get it?
It's not the tool. It's never the tool that creates these horrible presentations.
It's people with bad ideas and bad execution.
¶ 1/01/2007 08:55:00 PM
