Tuesday, January 30, 2007
Take 2 easy steps to improve presentation clarity
My 87-year old father has glaucoma. The instructions and legal notices that come with his eyedrop prescription include several tissue-thin pages of fine 4-point text.
He asked his doctor and nurse to read it to him. They could not.
"It doesn't matter," they told him. "It's mostly legal and medical mumbo jumbo, anyhow."
If it doesn't matter: then why is it there?
Here is an easy two-step approach that can improve the clarity of any presentation:
My 87-year old father has glaucoma. The instructions and legal notices that come with his eyedrop prescription include several tissue-thin pages of fine 4-point text.
He asked his doctor and nurse to read it to him. They could not.
"It doesn't matter," they told him. "It's mostly legal and medical mumbo jumbo, anyhow."
If it doesn't matter: then why is it there?
Here is an easy two-step approach that can improve the clarity of any presentation:
- If a presentation element doesn't help tell the story:
get rid of it. - And if a particular component is truly essential:
highlight it.
- Larger, more meaningful headlines.
- Slimmer, simpler layouts.
- Fewer unnecessary animations and transitions.
And of course, a focus on the unique needs of the audience is heartily recommended!
Labels: PowerPoint Presentation
¶ 1/30/2007 03:07:00 PM
