But which brand attributes can you associate with a firm that refuses to let salespeople use creativity and discretion when giving a presentation?
And what do you think about a company that insists that all presentation content must fit within the limiting confines of a corporate PowerPoint template?
Could it be that the company:
- does not trust their salespeople to communicate persuasively or professionally?
- hires obedient followers instead of thoughtful leaders?
- is not be willing to be flexible or adjust communications to client needs?
The case AGAINST the corporate PowerPoint template. Most small businesses cannot afford to model inflexible, non-creative attributes! Rather, small businesses thrive on delivering customized, personalized, thoughtful approaches. That is why tailoring each sales presentation to the specific needs of the prospect is much more important than insisting that salespeople present within a rigid corporate PowerPoint template.
With a customized, tailored presentation, customers realize they are special.
The case FOR the corporate PowerPoint template. Now, many large businesses can effectively use the "jam a logo on every slide" approach to set customer expectations. Sign with a big corporation, and you will be expected to follow their rules, fit into their mode of doing business. And customers of large businesses have come to expect the same robotic, thoughtless customer service post-sale.
With a "logo on every slide" sales presentation, prospects can rightfully expect to be treated like another cow in the company's herd of customers.
Labels: PowerPoint Templates, Presentation
¶ 3/07/2007 02:02:00 PM
Logo placements should be subtle and professional but there is nothing wrong with spreading your logo.
It is also good idea to use our own company PowerPoint template.
I think it's a prefect accompaniment to this one. Albeit a little more indepth.
: 9:11 AM, September 06, 2007Just a couple of comments to Maria.
I took a look at the article you mentioned by Scott Harvey, and yes it really was very very good. But I think the company is called Impossible Media (in case any of you guys out there try looking up Impossilbe Media ;)
By the way, I don't know if it is of interest, but since we are on the subject, there was also another excellent article on presenting, PowerPoint, and brands, at 123PPT.com, called. Don't present your brand and undermine your business.
I found that also really useful when presenting with PowerPoint.
: 1:56 AM, September 07, 2007Links to this post:
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