"Google the word 'nonprofit' and you'll get over 40 million results," explained Krista Rye, Marketing Coordinator for the Nonprofit Leadership Institute at Grand Valley State University. "For most nonprofit leaders, being overwhelmed with information is not helpful. They want easy access to relevant information from a trustworthy source."Enter the online Nonprofit Good Practice Guide. Maintained by the experienced staff at the Johnson Center for Philanthropy at GVSU, the Nonprofit Good Practice Guide website is a clear and comprehensive resource for nonprofit professional development. You can find carefully researched and pointedly relevant nonprofit resources organized by topic area. You'll see practices and pitfalls in each area, along with a thorough glossary, as well as access to trusted experts. And while nonprofit leaders will find the site enormously helpful, for-profit entities can learn much from it, as well.
Melvene Tardy is Research Coordinator for the Nonprofit Good Practice Guide.
"Nonprofit leaders use the Good Practice Guide to facilitate their daily work," said Ms. Tardy. "Many nonprofits are notorious for being understaffed; famous for having limited budgets. This doesn't allow for extensive professional development. People don't want to be overwhelmed trying to sift through general search results to get the information they need. It's about quality of information. When you use the guide, you're going to save time. "
And you'll know that you're getting solid information that's been carefully vetted for relevancy and accuracy. As an internet marketer, I'm particularly impressed with the Marketing Good Practices section of the site. I have recommended that my for-profit clients subscribe to the content via the site's RSS feeds. Melvene assures me that she and her team regularly scout and add fresh content to keep the site up-to-date and oh-so relevant.
Before any content is approved for inclusion at the site, it goes through a rigorous inspection. Most items don't make the final cut -- only the best get to go online. And if you have questions in any content area, experts in residence are available to share their knowledge.
My advice? Whether you work for a nonprofit or for-profit entity, go visit the Nonprofit Good Practice Guide and bookmark it. Once you use it, you'll keep going back for more!
Labels: content ideas
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