The Top 5 Reasons Why You Love Bullet Points
So nobody likes bullet point presentations anymore.
Then why do some of the most popular headlines today read:
- "25 ways to..."
- "Ten Reasons Why..."
- "Three Secrets of..."
- "The Top 100..."
- and so forth?
And then, after reading these headlines that promise us some hot bullet point action, what happens?
Why, we read the bullet point articles!We are seduced by this type of headline.
We click on 'em. We pick up magazines with "magic number" headlines on the cover, knowing full well they will lead us to an article filled with bullet points or a numbered list!
Bullet points and numbered list presentations are particularly popular this time of year. End-of-the-year countdowns and top predictions are usually cheap and easy to produce.
And people seem hypnotized by the magnetic "magic number" headline.
Many blog readers cannot help but click on these "Top 10" type headlines when they see them on Digg
or on Twitter
or in their favorite blog reader. TV viewers cannot seem to resist watching cheaply produced countdown shows on cable channels that begin "The Top 100 Name-Something-Here."
After reading the article or watching the TV show with a headline that promises a bullet point presentation of information, you might feel content or vaguely satisfied. The bullet-point article didn't make you think too much. It was fun & easy to digest. Maybe it confirmed something you already knew. Or maybe you learned some concept, so that you can share your new found knowledge with others.
So why do we love bullet point articles and clip TV shows --
while claiming to hate PowerPoint bullet points?
In a 2006 Copyblogger post titled Little Known Ways to Write Fascinating Bullet Points
, Brian Clark writes, "Bullet points are maligned because most people don’t know how to write them."
So why not learn the techniques behind writing compelling headlines? And why not learn to write scrumptious bullet points that are every bit as addictive as a Letterman Top 10 list?
Done well, bullet points can be effective, persuasive, and even entertaining!
Happy 2009! It's the beginning of a new year! Audit yourself: how many "Bullet Point" shows and articles will you read this year? (How many have you already consumed?)
And how will you use the beloved PowerPoint bullet point to better engage and persuade your audience?
Labels: PowerPoint Presentation, Presentation