Presentation V. Working the Room

The marvelous social media sommelier Gary Vaynerchuk gives us an excellent 3 minute video outlining the necessity of "working the room" versus "giving a presentation."



If you're still "giving presentations" -- note the distinction. For years, brands became accustomed to "giving presentations" and "controlling" the message. In the age of social media, with blogs and sites like Twitter, FaceBook, YouTube -- merely giving a presentation is less effective than "working the room".

The video you see above is also a fine example of how an audience can talk back. Note the comments that bubble up from the audience as you watch the video. Mr. Vaynerchuk puts himself out there -- inviting feedback and criticism. He's working the room.

How will social media change the way you present your brand?

And when will you stop "giving presentations?"

Labels: Blogging, Presentation, social media, video

¶ 2/06/2009 03:32:00 PM