"No computers or handhelds during my presentation," barks a presenter. "I don't know whether you're playing games or paying attention. For the next hour, all eyes up here, on me!"
photo credit: Ana Marta 7
After his presentation, the fellow rebuked me for failing to follow his pre-presentation command. I was being rude by typing as he talked, he insisted.
On the contrary, I protested. I was there to learn from him, not to pacify his ego by staring adoringly at him while he ignored the needs of his audience.
In fact, I told him I glanced up from my computer numerous times. I looked at his PowerPoint slides, but the text was too small for me to read, so I looked at him. His body language -- back to the audience as he read the text from the slides -- didn't hold my visual interest, so my eyes went back to my computer screen. Because he was long-winded, he didn't give me any short concepts to Tweet, so his ideas didn't spread beyond the room.
I have an obligation to be a good audience member. It means that my mobile phone is silenced, so that I don't annoy others. It means that I give back energy to the presenter -- I laugh if something's funny, applaud if I am moved, nod quietly with agreement, raise my hand to ask questions, make eye contact at times, or participate in activities or discussions when I am asked courteously. Otherwise, I remain silent and take notes.
As a presenter, I note that my audience is often texting or typing while I talk. They might indeed be playing games or doing something non-work related. They also might be taking notes, learning, and sharing ideas.
It's not about me and my needs, it's about the audience. A modern audience uses modern tools. As a presenter, I need to learn to adapt my style to fit their needs. Why should the audience have to pacify my selfish needs for their attention? Why should I force my audience to stop using tools that let them learn and share information?
As a presenter, I need to EARN attention. If I'm interesting, the audience is more likely to be interested. They might express their interest in a different way: years back, they might have nodded and jotted down a note. Today, they might nod and type.
Get used to it. Don't churlishly tell your audience to PAY attention. Instead, be so phenomenally entertaining or interesting that they can't help but GIVE you their attention!
How do you EARN attention when presenting to a modern, tech-savvy audience?
Labels: PowerPoint Presentation, Presentation, social media, Twitter
¶ 9/04/2009 03:37:00 PM
Ah, so now we get to that tricky "engage your audience" thing. I agree with you that telling an audience NOT to do something will only make them want to do it more.
One of the best speeches that I've seen recently started with the presenter saying "Please turn your cell phones on and use them as much as possible while I'm speaking because I have no idea what I'm talking about." Everyone laughed and was instantly connected wth him. Nobody used their phones during the entire presentation...
- Dr. Jim Anderson
The Accidental Communicator Blog
"Learn How To intimately connect with your audience in order to make an lasting impact in their lives."
Amazing that presenters think if the audience is keeping their eyes on the presenter and not doing anything else that they're listening. Ususally, the audience zoned-out a long time ago in those situations!
Thanks for the great thoughts and all presenters should read this.
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